Performance Analytics

Overview

Once a site is live, the real work starts — tracking what visitors actually do, which pages convert, and which campaigns are worth repeating, using Google Analytics and Microsoft Clarity.

Challenge

A lot of businesses launch a site, add a tracking snippet, and never actually look at the data again — which means every decision after launch is a guess.

Approach

I set up Google Analytics and Microsoft Clarity properly at launch, then use that data to inform real decisions — what page needs to load faster, what call-to-action isn't working, what content resonates.

• GA4 and Microsoft Clarity set up correctly at launch
• Decisions driven by real visitor behavior
• Ongoing performance review, not a one-time setup

Results

Measurable, data-backed decisions about site and campaign performance instead of guesswork.