Digital Marketing · Brand & Audience · Ongoing
Digital Marketing
Brand & audience — campaigns and content strategy
Overview
Alongside development work, I run the marketing side of getting a business's audience to actually find and engage with what I build — campaign strategy, content direction and structured email marketing tied to real product and site data.
Challenge
A well-built site only creates value once the right audience actually sees it — marketing and development need to be pulling in the same direction, not bolted together after launch.
Approach
I plan campaigns and content around how a business's audience actually behaves, and run structured email marketing that reflects the same data the website itself is built on.
- Campaign strategy tied to real product and site data
- Content direction across brand and product marketing
- Structured, automated email campaigns
Results
More consistent audience engagement and campaign performance for the businesses I support, because marketing decisions are informed by how the underlying site actually works.
